D2C Fashion Brand Launch
Case Study Hot Campaign Fashion Instagram

D2C Fashion Brand Launch

2.1M
Total Reach
5.8%
Engagement Rate
Instagram
Platform

Campaign Overview

Adacity Media orchestrated a multi-tier influencer campaign for a rising D2C fashion brand entering the Indian market. We matched 45 micro and macro creators across fashion, lifestyle, and styling niches to generate authentic try-on content and reel collaborations.

The campaign ran over 6 weeks with coordinated posting schedules, branded hashtag challenges, and shoppable story links. Our team managed creator contracts, content approvals, and real-time performance tracking.

Key Highlights

  • 45 vetted fashion influencers
  • 6-week coordinated rollout
  • Branded hashtag challenge
  • Shoppable story integration
  • Weekly performance dashboards

"Adacity delivered creators who genuinely loved our products. The engagement was incredible and sales followed."

Priya Mehta
Marketing Head, StyleVerse D2C

Campaign FAQ

We activated 45 creators across micro, mid-tier, and macro categories.

The full campaign ran for 6 weeks with phased content drops.

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