1.8M
Total Reach
6.2%
Engagement Rate
YouTube
Platform
Campaign Overview
A consumer electronics brand needed credible tech reviews to drive pre-orders for their latest wireless earbuds. Adacity Media partnered with 12 tech YouTube creators ranging from 50K to 800K subscribers.
Each creator produced an unboxing and 7-day review video with honest pros/cons positioning. We coordinated embargo dates, provided review units, and amplified top-performing content through paid social.
Each creator produced an unboxing and 7-day review video with honest pros/cons positioning. We coordinated embargo dates, provided review units, and amplified top-performing content through paid social.
Key Highlights
- 12 tech YouTube creators
- Unboxing + 7-day review format
- Embargo coordination
- Paid amplification of top videos
- Pre-order CTA tracking
"The review videos felt authentic and drove a 340% spike in pre-orders during launch week."
Product Marketing, SoundWave Audio
Campaign FAQ
YouTube was the primary platform with cross-posting to Instagram Reels.
We filtered by audience demographics, review quality, and brand safety scores.
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