Restaurant Chain Collab
Case Study Hot Campaign Food & Beverage Instagram

Restaurant Chain Collab

950K
Total Reach
7.1%
Engagement Rate
Instagram
Platform

Campaign Overview

A regional restaurant chain wanted to boost footfall at new outlet openings across Jaipur and Delhi. Adacity activated 30 food and lifestyle influencers for dine-in experiences, menu tastings, and reel content.

Creators posted within 48 hours of their visit with geo-tagged locations and limited-time offer codes. The campaign generated significant UGC and local discovery on Instagram Explore.

Key Highlights

  • 30 food & lifestyle creators
  • Geo-tagged reel content
  • Limited-time offer codes
  • 48-hour posting window
  • Local Explore visibility boost

"New outlet openings saw 2x the expected walk-ins during the influencer week."

Amit Singh
Brand Manager, SpiceRoute Kitchens

Campaign FAQ

A hybrid model — creators received complimentary dining plus a content fee.

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