950K
Total Reach
7.1%
Engagement Rate
Instagram
Platform
Campaign Overview
A regional restaurant chain wanted to boost footfall at new outlet openings across Jaipur and Delhi. Adacity activated 30 food and lifestyle influencers for dine-in experiences, menu tastings, and reel content.
Creators posted within 48 hours of their visit with geo-tagged locations and limited-time offer codes. The campaign generated significant UGC and local discovery on Instagram Explore.
Creators posted within 48 hours of their visit with geo-tagged locations and limited-time offer codes. The campaign generated significant UGC and local discovery on Instagram Explore.
Key Highlights
- 30 food & lifestyle creators
- Geo-tagged reel content
- Limited-time offer codes
- 48-hour posting window
- Local Explore visibility boost
"New outlet openings saw 2x the expected walk-ins during the influencer week."
Brand Manager, SpiceRoute Kitchens
Campaign FAQ
A hybrid model — creators received complimentary dining plus a content fee.
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